![]() In this press kit example from Annmarie Skin Care, the brand shares its story, mission statement, and process, which gives press an insight into what it is as a brand. Tell reporters a little about yourself and why you’re doing what you’re doing.Ĭlearly and succinctly lay out what makes your brand special in the category: What are you doing that the competition isn’t? Are you offering the consumer greater value? Are you more sustainable? Are you creating a new category? Jessica Postiglione, CEO & founder, Bonny ![]() This is your “why.” Share your story: how your business came to be. There are a few essentials that I recommend, as well as a few nice-to-haves if you want to create one of the best press kits out there. What you put in your press kit will vary depending on your business and what you have to work with. If your online press kit gets media coverage for your brand, it can quickly pay off with new customers and revenue from the added exposure. You can hire a marketing/PR agency to create a press kit for anywhere between $300 and $5,000, or you can create your own on your company website. Press kits are still relevant in 2022, and are a profitable investment for online brands. This is an especially good way to distribute high-resolution images without having to download/upload large files. You can also put your press kit on flash drives or USB sticks and give these out at events so journalists can easily access all the files later on. Most reporters and publishers will know to look for it there. ![]() While you may not want or need a link in your main navigation, it’s a good idea to include a Press, Online Newsroom, or Media Kit link in the footer of your site. Simply create an easily accessible online press kit page on your website so reporters can find it. Reporters can now come to you to find information about your company. Today, technology has changed how press kits are used. Traditionally, a press kit referred to a set of documents, photos, and materials that were sent to media outlets for promotion. Press kits are a common and convenient format for creating and distributing content for promotional purposes, especially in the ecommerce space. ![]() When you do some of the work for reporters upfront, they’ll be more receptive to your pitch. When you’re networking and reaching out to publications, you’ll always have your media kit to refer to and share with reporters. Press validates a brand and what customers have heard through word of mouth Sara Spiegel, owner of boutique public relations agency Sara Spiegel PRīut even an amazing media kit doesn’t guarantee publicity for your business it just makes getting that publicity a bit easier. Anyone who wants to talk about or promote your business has the tools they need to do it effectively, whether that’s someone with a podcast, someone with a personal blog, or even just someone sharing your story in an online community. Here’s everything you need to put your story together, as well as how to reach us.”Ī press kit isn’t only for reporters or major publications. The best press kits make it easy for reporters to learn about a product and brand, and to access photos and marketing materials they can use in a story.īy providing a press kit, you’re saying, “Hey, we love press. ![]() In the meantime, start building your store with a free 3-day trial of Shopify.Ī press kit, also known as a digital press kit or digital media kit, is a page on your existing website that contains resources and information for reporters and publishers. You’ll start receiving free tips and resources soon. ![]()
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